EquityMultiple — Rebrand
Company
EquityMultiple
Role
Brand Strategy Branding Growth Marketing Design Leadership
Industry
FinTech
Date
2021
This 360 rebrand positioned EquityMultiple as an approachable investment house powered by its own proprietary smart technology platform. Not a robo-advisor, we unique value proposition is based on our human powered insights. By harnessing the combined purchasing power of our diverse investor network, our alternative investments offered a strategic, long-term opportunity.
Our brand narrative established EquityMultiple as a trustworthy steward and financial partner to our investors. With $3.5 billion in investments and a year-over-year growth rate of 102%, this fintech challenger entered a conversation typically dominated by larger competitors.