Fidelity — Intractive Ad
Company
Fidelity
Role
Interactive Design
Industry
Financial Services
Date
2014
Users dedicated an average of 45 minutes per interaction with this immersive ad. The digital experience offered users a complimentary, personalized financial strategy document, tailored to their input.
We achieved deep user engagement by tightly integrating ad targeting analytics as part of the design brief. Paired with Apple’s mobile advertising network, very high engagement metrics were achieved by keeping a narrow focus on the core user and designing strictly for this demographic.