Geico — Interactive Ad

Money Badger

Using 5,000 separate images, we created an exclusive interactive game for iAd.

Company

Geico

Role

UI & UX Design Prototyping

Industry

Insurance

Date

2014

This ad relied heavily on interactive gameplay in a stop motion style that increased the amount of assets we would normally use. Working closely with engineering, data compression and novel asset management provided a unique brand experience.

Creative leader with extensive experience in branding, design strategy, and team management. As Associate Director at San Francisco State University, I oversee a creative studio, develop brand strategy, and manage end-to-end project execution, ensuring alignment with the goals of a large public university.

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